The World of Jäegermeister
Multi-sensory party experience
The World of Jäegermeister
What we did
Experience Design, Development, Design
Category
Alcoholic beverages (CPG)
Insight
We were engaged by the Jäegermeister Global Marketing team to reveal their reutilized brand for the first time.
Idea
To bring the new Jäegermeister brand to life in an elevated multi sensory experience. A lavish party that allowed guests to immerse themselves in the brand’s new direction, a mythical world stemming from underground Berlin party scenes.
Execution
The journey kicked off with exclusive holographic invitations which led to an interactive event with life size holograms, interactive projection mapping, burlesque performances and a gigantic ice bar bringing the spirit of Jäegermeister to the audience.
Contact Us
here@nowpresent.co
415-261-8056
Connect with Us
@ 2024 present
